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How can you align marketing with the customer buying process?

Today’s post is contributed by Jeff “the demand generation guru” Ogden, president of Find New Customers. Jeff is a friend and collaborator (we worked together to co-author “Prospect-Driven Marketing“)...

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The Problem with Kids: How Your Products and Services are Truly Perceived

I adore my kids. Three boys – 17, 14, and 11. Great kids. Want to watch my videos or flip through our family photos? Of course not. You don’t know them and you’re happy for me, but you could not care...

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How to Grow Sales for Free

Word of mouth is generally considered to be the most powerful form of marketing on Earth today.  But we find that it is poorly understood, because most of us look at it from the lens of our experiences...

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